
About
About
About
菲爾斯太太餅乾總部設於美國科羅拉多州的布魯姆菲爾德,在猶他州鹽湖城設有生產和分銷中心。 Debbi Fields於1977年在加州的帕羅奧圖開設了創始店。今天Mrs. Fields的名字傳遞了剛出爐的溫暖和分享的快樂。菲爾斯太太為世界「烘焙軟餅乾」品牌的引領者,在美國已有350家門市,全球則拓展至加拿大、卡達、澳洲 、香港等33個海外國家,擁有超過100家門市。每一片餅乾都承載著我們對品質的堅持。Mrs. Fields誠摯地邀請樂於分享,愛笑的你一起撰寫一篇篇溫暖故事與感動回憶。
Mrs. Fields is based in Broomfield, Colorado with a production and distribution facility in Salt Lake City, Utah. Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Today, Mrs. Fields enjoys the highest aided brand awareness in the industry and sells products at over 300 retail locations globally and online.
History
Debbi's belief
“Some people take flour and add chocolate chips,
But Mrs. Fields takes chocolate chips and add flour. ”
其他人以麵粉為主,巧克力脆片僅作為點綴;
但 Mrs. Fields 的巧克力脆片作為餅乾的主角,麵粉為輔
“Good enough never is.”
“沒有最好,只有更好”
“I start with the best ingredients-real butter, real vanilla, real chocolate chips, nothing artificial or imitation.”
“每一片餅乾,我都以最好的原料開始-真的奶油、真的香草、真的巧克力脆片,沒有任何人工或仿製”
“It’s a feel-good product. It has to be sold in a feel-good way.”
“這是一個有溫度的產品,當然要以有溫度的方式賣出”
“The important thing is not being afraid to take a chance.
Remember, the greatest failure is to not try.
Once you find something you love to do, be the best at doing it.”
“最重要的是不要害怕嘗試,
永遠要記得,最大的失敗在於不敢嘗試,
一旦找到自己熱愛的事情,就做到最好”
“I’ve never felt like I was in the cookie business.
I’ve always been in a feel-good feeling business.
My job is to sell joy. My job is to sell happiness.
My job is to sell and experience.”
“我從來不覺得自己身在餅乾產業,
而是在一個具有溫度且幸福的產業。
我的工作是給予快樂、給予幸福、給予一個成功的經驗”